football tees and designer soccer shirts - cescy

Zlatan Ibrahimovic is the latest signing for football giants and European Champions FC Barcelona. Ignoring price tags, the necessity of his signing, and obvious desires to show that they can keep up with Real Madrid on the signing spree, I’d like to look at the branding aspect surrounding the Zlatan signing.

Nike really gets a lot of attention when a Nike player is signed to a Nike sponsored club. In this case, the amount of pictures shown in papers and websites all over the world have Zlatan not only in a Barcelona shirt, but also wearing the Nike logo t-shirt.

Just look at the crazy amount of Nike logos in that picture, it’s insane. I’m sure that Nike logo t-shirt is not his favorite shirt. But fair enough, money is money.